One of the biggest obstacles in the marketing of organic foods is that they are "more expensive" than conventional. The truth is that prices of organic products reflect the actual cost of producing food sustainably, while external costs of producing conventionally hide in a misleading and malicious system for calculating production costs that ignores that part of the cost of production that actually we are transferring to future generations.
On a busy Green Week in Berlin, IFOAM and distributor of organic food Nature & More they introduced the initiative ‘True Cost of Food’ (the 'True Cost of Food') which promotes the idea that food prices have to reflect the actual costs of production, including costs environmental and social, today ignored. The Transparency Initiative The True Cost of Food which shows consumers are the real costs of producing food organic vs. conventional. Berliner BioCompany distributor was selected as partner for the launch of the project.
In a recent article of food FreshPlaza news service in which the said initiative discussed (*), the author says that "foods were never cheaper, but the cost of producing each food leads included ecological and social costs which are not counted ".
“According to the Organization for Agriculture and Food of the United Nations (FAO) the hidden costs of conventional food production reached US $ 700 billion in environmental damage and 900 billion in social costs; than, added, matter 1,6 billion. If food prices reflect the real costs, organic products would be significantly cheaper than their conventional counterparts”. This is the main message of the campaign True Cost of Food as Nature & More she launched today at a press conference during Green Week Berlin. Nature & More is able to offer consumers information on actual costs at point of sale product as grapes, pears and pineapples.
The article goes on to say that the campaign True Cost of Food was started as a joint effort with FAO recently published a fundamental study of full-cost accounting. He quotes former German Minister of Agriculture and politics "Green" Renate Künast stating that the externalization of environmental and social costs has been a constant theme in international food diary for decades. "Now enough talk", said, "Ensure transparency these costs at the point of sale is a revolutionary step, and a food revolution is just what we need ".
Volkert Engelsman, CEO and founder of Nature & More/Eosta, It is the initiator of this campaign. At 2015 successfully led the international campaign “Save Our Soils” (Save Our Soils) which raised awareness about the dangers of global soil degradation and the urgent need to change farming methods to soil conservation. "We wanted to put a monetary value on land degradation and compare to organic products with conventional ", Engelsman said. Now FAO jointly with scientists released new models to calculate other externalized costs including food production water pollution, loss of biodiversity, climate change and the impact on health and living standards.
Engelsman continued: “If we look at the numbers we see with crystal clarity than conventional foods should be considerably more expensive than organic. Now we can show how great is really the difference. What are the environmental and social costs are transferring children nuestos, grandchildren and Nature? To make them transparent, we have developed a communication tool called True Cost Flower (Flower True Cost) Nature & More. This allows the consumer to see the costs at a glance ".
Also, during the press conference, Markus Arbenz, director of IFOAM, co-host of the conference, emphasized the need to internalize costs such as purification of drinking water contaminated with nitrates, impoverishment of producers, the deterioration of soils, livestock uncared for animal welfare, and the many species being driven to extinction. We say we do not want this to happen, "But it is happening", dijo Arbenz, adding "the pollutant is who should bear these costs instead of putting them on the shoulders of public, the farmers, future generations or the environment ".
Felix Prinz zu Löwenstein, presidente de la German Association of Ecologic Agriculture BÖLW (German Association for Organic Farming, BÖLW), he added: "The transformation has begun. The farmers, processors and distributors of organic food with consumers point where the future of sustainable food production is. However, this will work extensively throughout the chain only if the prices of our food products really show the truth ".
The partner of the initiative, Bio Company Company, It is known as the first retail chain stores that transmitted the message in their outlets. su CEO, Georg Kaiser, said, "We are excited to be the first food store in Germany in communicating actual food costs. The first results confirm that the decision we made was the right one: organic is the direction to follow ".
(*) NATURE & MORE TAKES ‘TRUE COST OF FOOD’ TO THE CONSUMER, (FreshPlaza.com (firstname.lastname@example.org), newsletters, FreshPlaza.com (email@example.com), Jan. 20, 2016) Full original article: newsletters http://www.freshplaza.com/article/151816/Nature-and-More-takes-True-Cost-of-Food-to-the-consumer